GoGuide Sat Down With Beadology’s Karen Kubby
By Tim Nedoba
Iowa City, IA-According to Beadology’s co-owner Karen Kubby, it’s an extremely challenging year to do business. However, don’t expect to hear doom and gloom from Kubby about the future of downtown Iowa City. In our interview, she never complained and was always upbeat despite admitting that at one point, she pegged survival of the store at 50/50. She now sees an 80% chance of survival. The reason, according to kubby, “the doors are now open.”
It’s important to note that all necessary safety measures are in place inside the store. These safety measures have been enhanced to ensure even more customer safety. There is a sign on the front that covers all the safety measures in place.
Kubby spoke about the loyal client base at Beadology. It’s also about the relationship building with these customers that is so important. According to Kubby, “our customers are treated like friends.”
It’s not been easy for Beadology. The store, like many others, was closed approximately April to June. According to Kubby, to survive during this period, “it took a positive attitude, being creative, and the support and special programing provided by the Iowa City Downtown District.”
During the shutdown is was necessary to find creative ways to interact with customers. It started with improving the website and allowing for interaction with customers through online and social media posting. Sales had dropped as much as 70%. The outlook was bleak. However, there was no give up in Karen Kubby and staff. The improved website allowed for better customer experience. Customers were still allowed to purchase items, and curbside pick-up was made available. The Iowa City Downtown District played a significant role in this area.
According to www.Beadologyiowa.Com, the store carries beads from around the world, including stone, pearl, metal, organic, glass, crystal, and one-of-a-kind flamework beads. All finished jewelry is made in house. The classes are a big part of Beadology. The class list includes wirework, stringing, knotting, flamework, borosilicate glasswork, precious metal clay, seed bead weaving, and metalwork.
Karen kubby is president of kubby gyrls, inc. And co-owner of beadology Iowa. Her specialty is creating, and teaching is seed bead weaving. Yet, she dabbles in chain maille, Viking knit, wirework, and lampworking.
Beadology is located at 220 E. Washington St., Iowa City. They can be reached at 319.338.1566 Or by email at info@beadologyiowa.Com.
Beadology has a full-service website at www.beadologyiowa.Com, on Facebook at www.Facebook.Com/beadology-iowa-191502757594839/ and are live every Tuesday at 1 pm, and on Instagram daily www.instagram.com/beadologyiowa/channel/ with a spot on IGTV every Friday at 2:30 pm. GG